“We try to build things that avoid competing in the attention economy, but rather contribute to an attention ecology.” “We spend as much time as we possibly can outside, closely observing and learning from the ecological systems around us,” says Companion–Platform. But for the creative studio Companion–Platform, it’s an essential part of the duo’s creative process. In a creative industry that now exists so heavily online, it can be hard to find time to get into the great outdoors.